“It all comes down to one thing: our message is a person. We proclaim a person, not a dogma, a rule, or even a religion. Our message is a conversation that has an individual at its core. We are talking about Jesus. We are praising Jesus. We are exalting Jesus.
“In Colossians 1:28 Paul summarized the purpose of his ministry in this simple statement: ‘Him we preach.’ Emphatically, he moved the personal pronoun to the very front of his profession stressing the importance of Jesus in his evangelistic message. If you are not proclaiming the beauty of Christ in your gospel presentation you are missing the point of the gospel. The gospel is about a person and a relationship with that person. And rejecting the gospel is rejecting a person (Matt. 7:21-23).
“Every time we start an evangelistic conversation, we are asking people to ‘consider Jesus’ (see Heb. 3:1). When properly understood, this simplifies evangelism. It is not an oversimplification to say that faithful evangelism is nothing more than explaining all that is excellent about who Jesus is and what He has done for those who believe. The plan of salvation is the person of Jesus Christ. We must introduce sinners to the one who died to save them from their sins. The hope we have to offer is the gospel. And Jesus Christ is the gospel.” – Pastor Rick Holland in Evangelism: How to Share the Gospel Faithfully (1)
(1) MacArthur, John. Evangelism: How to Share the Gospel Faithfully. Nashville: Thomas Nelson, Inc., 2011. 74.